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Auto Responder

What is an Autoresponder?

An autoresponder can be defined as a program that sends out a single automatic reply in response to an email to a specific email address. Many of us have either received an autoresponder message or used one before. Examples are messages like: "I am on vacation" or "I received your email."
Most web hosts offer this type of single-reply autoresponder free in the email accounts that come with their hosting package. The problem with this type of autoresponder is that it is designed to send out only a simple one-message reply to whatever emails it receives. This is often not enough to maintain the continued contact or to deliver the content you want to offer your visitors. Besides, it also lacks some important features needed to do proper follow-ups. For example, it cannot add prospects to a subscriber list and then send them a series of personalized, follow-up messages.

Why Use an Autoresponder?

According to successful internet marketers, good follow-ups with prospects will dramatically increase the number of sales. First time visitors to your site who requested additional information (or free software or ebook) have an obvious interest in your products or services. But the time may be too short for them to make the decision.
However, it is important to know that these people are your real prospects. They are usually more receptive to whatever messages you send them about your products or services. You must therefore capture their contact information including name and email address and enter them into your prospect database for you to begin the follow-up process.

How to Use Your Autoresponder?

Following are the correct ways to do follow-up using your autoresponder:
  1. You must follow up quickly with new prospects by sending them a message reminding them about your products or services.
  2. You must take the initiatives to contact your prospects at regular intervals. Never ignore your prospects or they will go somewhere else.
  3. You must patiently take the time to establish rapport with your prospects by offering them free help and advice.
  4. Address all their concerns by answering their queries promptly and accurately.
  5. You must take time and effort to build the trust and establish value in your products and services.
  6. You must demonstrate your professionalism and the knowledge you have in whatever you do.
  7. You must show to them that you have anticipated their needs and you have whatever they need.
  8. You must convince them that they want to buy from you, and not from your competitors. Demonstrate the value and benefits of your products or services.
  9. Provide your prospect with the assurance they need about your product or services including your warranty if any.
  10. Tell them your product is easy to use or install and offer them free additional help if necessary.
  11. Explain how easy it is to order from your site and how the products or services will be delivered to them.
  12. Constantly remind your prospects about your products or services and invite them to return to your site for more visits.
What You Use Your Autoresponder For?

Never ignore your prospects just because you do not have the time to personally follow-up with them. Use an autoresponder to automate the tasks and to gain continued access to your prospects.

What do you use an Autoresponder for?

Following are some of the common uses of an autoresponder:

1. Collect Email Addresses
An autoresponder can be used to collect email addresses through an online form or directly from incoming emails, and automatically start the follow-up process.

2. Ezine and Newsletter Delivery
An autoresponder can be used to send periodic ezines and newsletters while automatically accepting and removing registrations. You can use an autoresponder to collect email addresses for your ezine which allows you continued access to your subscribers.

3. Free eCourses or Downloads
You can offer free multi-part ecourses or free ebook/software downloads as an incentive for your visitors to leave their email addresses. A great way to increase your site traffic.

4. Email Reminder
You can send follow-up messages to your visitors to remind them of what you sell and what benefits they get.

5. Offer Related Information
Offer your subscribers information closely related to their topic of interest. For example, if they are interested in cars, they are likely to be interested in car accessories as well.

6. Offer Promotional Coupon
You can offer promotional coupons, discount vouchers or other incentives via email for use with your product or service.

7. Soft Selling
You can "soft-sell" to your potential customers by offering freebies and special information.

8. Sales Tool
Use your autoresponder as a sales tool by writing multiple automated email messages to sell your products and services around the clock- 24 hrs a day x 365 days a year!

9. After Sales Service
Follow-Up with your customers after closing a sale to make sure they're happy with what they have purchased. You can also use this technique to inform them of any new products, services or special deals that you have available.

10, Customer's Feedback
You can use an autoresponder as a way of getting customers feedback. You can send them a thankyou message after receiving their feedback.

11. Post Sales Confirmation
If your product is not an instant delivery product or is pricy, use the autoresponder to avoid buyer's remorse.

12. Up-Selling
Entice customers who purchased basic packages from you, to upgrade to ones with more features or facilities, by sending them a series of up-sell messages.

13. Direct Email Advertising
You can use an autoresponder to send out direct email advertising messages- provided you have the permission from the recipients to do so.

14. MLM / Associates Programs
Use the autoresponder in any MLM / Associates program to give your downline members a powerful tool in their sales arsenal.

15. Viral Marketing
Use your autoresponder as a viral marketing sales tool. Utilize the ability to give away autoresponder accounts to supercharge your income stream.

16. Motivational Messages
Send a series of motivational messages to people in your sales organization with the autoresponder.

17. Frequently Asked Questions
Instead of answering the same customer questions by email, publish a "Frequently Asked Questions" in autoresponder format to save time and effort.

18. Download Back Issues of Ezine
Let your subscribers download back issues of your ezine using autoresponder.

19. Other uses and applications.
There are hundreds of possible uses of an autoresponder. The list is only limited by your own creativity. So the possibilities are endless.

SEO TIPs - Squeeze Every Cent of Profit From Your Pay-Per-Click Marketing

SEO TIPs - Squeeze Every Cent of Profit From Your Pay-Per-Click Marketing (By IMC owner, Derek Gehl)

I love pay-per-click marketing! There are few forms of online advertising that offer such complete control over where you spend your advertising dollars.

But despite the ability to control Google Adwords and Yahoo! Search Marketing gives you over your ads — how much you spend on them, where and when they appear, etc. — I’m constantly meeting savvy Internet marketers who are wasting tons of unnecessary money on their pay-per-click campaigns because they are either…

a) Making "okay" money from their campaigns and too lazy to do the work to make them really successful
– or –
b) They just don’t know any better!

No matter how you’re doing with YOUR pay-per-click efforts, here are 4 tips that you can start applying today to fine-tune your campaigns and boost your ROI.

Tip #1: Keywords… keywords… keywords!

Even if your business targets an extremely narrow niche market, your campaign should begin with at least 100 keywords.

I have yet to come across a niche market for which we couldn’t find that many keywords for the initial round of testing. In fact, the majority of businesses I deal with start in the range of 500-1000 keywords!

If it sounds like a huge challenge to come up with that many keywords, don’t worry.

With tools like Wordtracker and Google’s Keyword Evaluator, you don’t have to come up with the keywords on your own. All you have to do is identify a core list of keywords and then let technology do the work for you.

Now, is every single one of those keywords going to make you money? Nope! Some will bomb horribly.

But I’ll talk about how you deal with that in a second…

Tip #2: Never stop testing new ads

When you first start your pay-per-click campaigns, you should be writing at least five different ads for each keyword group.

Note: a "keyword group" is a cluster of closely related keywords that say exactly the same thing, in slightly different ways.

For example, a keyword group for a site promoting a bed and breakfast in El Paso,

Texas could include:

El Paso bed and breakfast
El Paso bed and breakfasts
Bed and breakfast El Paso
Bed and breakfasts El Paso Texas

El Paso BandB
BandBs El Paso
B and Bs El Paso
B and Bs El Paso Texas
B and Bs El Paso Texas

El Paso bed and breakfasts
B and B El Paso
El Paso Texas bed and breakfast
Bed and breakfast El Paso Texas

… and so on.

(As you can see, the variations between each keyword phrase are very slight.)

Once you’ve written your five plus ads for your keyword group, run them all at the same time. Keep them going until you get enough impressions to determine which one is the winner — and then roll out the winning ad across the entire group.

aces.jpgCongratulations… you now have a winning ad!

But don’t stop now… continue to work on your ads and try to come up with one that will beat your current front runner. If you beat your winning ad, roll-out the new ad across your keyword group and then try and beat that ad.

Then keep on repeating this testing cycle indefinitely, to ensure you’re always running the best possible ad you can.

Tip #3: Design targeted landing pages for each keyword group

Nothing will turn a visitor into a customer faster than a message that tells them exactly what they want to hear. So, if I have multiple keyword groups that target different themes, each ad should be driving visitors to a landing page with salescopy that reflects the theme of a single keyword group.

For example, if different themes an El Paso bed and breakfast owner could try targeting might be:

"family friendly bed and breakfast el Paso" or "el Paso couples bed and breakfast"

The first ad could lead to a landing page that emphasized all of the great family activities available in and around the bed and breakfast, while the second one could talk about how great the same bed and breakfast is as a romantic getaway.

By testing out different themes like this, you can see which theme gets the most sales and focus more of your PPC dollars there!

Tips #4: Detailed tracking

If you want to get the most bang for every PPC buck you spend, then simply tracking the overall effectiveness of your campaigns won’t do. You need to track the effectiveness of every individual keyword if you want to crank every cent out of your PPC efforts!

Like I said in Step #1, you will be starting your campaign with hundreds of keywords. But not all of those keywords will be profitable. It’s your job to weed out the unprofitable ones right away.

There are four different keyword performance scenarios you will encounter:

Keywords that aren’t driving any traffic

After you’ve tested a few different ads to confirm these keywords are ineffective, get rid of them. They’re useless. Even though they’re not costing you any money, they are cluttering up your campaign.

Keywords that are driving traffic — but no sales

This is where a lot of your wasted PPC dollars go! If you find this happening to you, look at your ad and make sure your landing page relates back to the keyword. Does the landing page meet the expectation your ad creates? If yes, then get rid of the keyword. It’s only costing you money.

Keywords that are driving traffic and opt-ins — but no immediate sales

If you are a savvy marketer, chances are you have a good autoresponder sequence that builds a relationship with your subscribers and eventually converts them to sales. If this is the case, I would keep these keywords. The ROI is not immediate, but don’t worry — it will come!

In fact, if you are trying to sell a higher-ticket product through PPC without much success, your entire marketing campaign may be more effective if it’s based around driving leads to an opt-in form or squeeze page and then working up to the sale as you establish a relationship with your subscribers.

Keywords that are driving traffic and sales

Obviously these are the keywords we want to keep… but status quo is not enough! You need to track the conversion of each individual keyword. Some will convert higher than others, which will ultimately dictate how much you can bid on those keyword and still remain profitable.

In other words, if I have a top performing keyword and I am not ranking in the top 3-4 positions, I may want to spend more to increase the position, my clickthrough ratio, and sales.

So there it is! Four strategies you can apply today. If you are already doing all of these, great!

However, if you are missing just one, there is a very good chance you are missing out on sales. And you could end up throwing good money after bad! If you are just getting started with pay-per-click advertising, you can get far more detailed training in my exclusive Search Marketing Lab, which I will let you try for the next 30 days for only $2.95!

Happy "pay-per-clicking!"
Derek Gehl

10 Power-Packed Ways To Spark Your Sales

10 Power-Packed Ways To Spark Your Sales

1. Spend money on targeted advertising instead of mass media advertising. You don't want to waste your ad dollars on people who aren't interested.

2. Increase your profits by concentrating on small details. Improving small things like text size, color, or graphics can really make a positive difference.

3. Keep your offers flexible. If you offer a set price for your product, you could offer the people that can't afford it an optional payment plan.

4. Offer your knowledge or consulting as a bonus product. You could offer a free 15 or 30 minute consultation. This will add value to your product.

5. Personalize all your e-mail messages so they get read. Include the recipient's name in the subject line. This will grab peoples attention quickly.

6. Keep your web site consistent. You don't want to keep things on your web site that are unrelated to the theme of your web site.

7. Attract more subscribers to your free e-zine by giving them free bonuses like e-books, software, online services and other incentives.

8. Sell advertising space in your e-zine and on your web site. This will create an extra income stream for your business.

9. Make your web site ready for the public. Have an "About Us" page and clear descriptions of what actions you want your visitors to take.

10. Don't just start advertising everywhere, plan out your marketing. Locate places and publications that your target audience would congregate around.

10 Ways To Get New Product Ideas

10 Ways To Get New Product Ideas

1. Solve an existing problem for people. There are thousands of problems in the world. Create a product that can provide a solution to one of those problems.

2. Find out what's the current hot trend. You can find out what the new trends are by watching TV, reading magazines and surfing the net. Just create a product that's related to the current hot trend.

3. Improve a product that is already on the market. You see products at home, in ads, at stores etc. Just take a product that's already out there and improve it.

4. Create a new niche for a current product. You can set yourself apart from your competition by creating a niche. Your product could be faster, bigger, smaller, or quicker than you competitor's product.

5. Add on to an existing product. You could package your current product with other related products. For example, you could package a football with a team jersey and football cards.

6. Reincarnate an older product. Maybe you have a book that's out of print and is no longer being sold. You could change the title, design a new front cover, and bring some of the old content up to date.

7. Ask your current customers. You could contact some of your existing customers by phone or e-mail and ask them what kind of new products they would like to see on the market.

8. Combine two or more products together to create a new one. For example, you could take a brief case and add a thermos compartment inside to keep a drink hot or cold.

9. Survey the people who visit your web site. You could post a survey or questionnaire on your web site. Ask visitors what kind of products they would like to see on the market.

10. You could create a new market for your existing product. For example, if you're selling plastic bottles to a pop company, you could turn around and sell those bottles to a fruit drink company.

10 Ways To Amplify Your Orders

10 Ways To Amplify Your Orders

  1. Think of ways to get your site or business on the the news. You could sponsor a fundraiser, break a world record, hold a major event, etc.
  2. Hold a contest on your web site. Give other web sites the option of offering it to their visitors. This'll multiply your advertising all over the internet.
  3. Tell your potential customers that your ordering system is highly secure. Also, reassure them that you take every effort to protect them.
  4. Carry business cards with you wherever you go. Have your web address printed on them. You can hand them out to anyone you meet.
  5. Contact national radio stations to ask them if they are looking for guest speakers. Tell them your area of expertise; maybe they'll book you for a show.
  6. Join clubs related to your area of business. You could trade leads with other businesses. Learn new ways to run your business and sell your products.
  7. Think of a domain name for your web site that's easy to remember. If you can't find a good one left, use your actual birth name.
  8. Position your web site at the top of pay-per-click search engines. You will only pay your set amount for each clickthrough you get to your web site.
  9. Allow your visitors or customers to increase your traffic or sales. Ask them how you can improve your business, web site or product.
  10. Team-up with other e-zines that have the same target audience. Combine subscriber bases and then publish one e-zine together to increase subscribers.

10 Power Packed Ways To Boost Your Profits

10 Power Packed Ways To Boost Your Profits
  1. Take on as many of your business' chores as you can handle; outsource what you can't. Only you can determine how your business is operated.
  2. Sell a few back end products that are not related to your main product but are needed by all humans. Every customer that buys from you is human.
  3. Try out new business opportunities. You could combine them with your current business. It could add an extra profit stream to your web site.
  4. Create an alliance with 3 or 4 web sites. Include each of your ads or banners on the other web sites. You will all share targeted traffic from each other.
  5. Create a free e-zine directory. You'll attract a lot of traffic from ezine publishers and people that want to subscribe to the e-zines.
  6. When you offer a freebie from your site, submit it to free stuff sites. They provide target categories which means targeted traffic.
  7. Make your visitors curious about your product by telling them they need to sign-up to get into a password protected site to read the rest of the ad.
  8. Remember the little things about your web pages really count. Include the title of your site at the top right corner, a description about of your site, etc.
  9. When you ask someone to sign-up to receive a freebie, don't ask for really personal information. This is a fast way to lose a potential prospect.
  10. Remember newsgroups are still pretty popular. You could post your ad in ones that allow it or you can leave messages with your sig file include.

About the Author:
Stone Evans, The Home Biz Guy has helped thousands of people in over 200 countries around the world start and run a successful home business.

The ways to make money online

With the advent of university top-up fees, student life doesn’t come cheap for today’s overworked undergraduates. But the power of the internet offers up a number of ingenious ways to generate some extra beer money from the comfort of your own home. Here are ten of the best.

1. Social networking

It might seem like nothing more than a pipe dream but making money as you trawl through profiles of friends, prospective and ex boyfriends and girlfriends is actually a reality. Yuwie, an upstart social networking enterprise, offers to pay its users as they increase the page impressions of their public profiles, upload photos to share and refer others to join in the fun. All of this is achieved by a proportionate payment structure that sees around half of the website’s advertising revenue – its chief source of income - distributed directly to its user base. Admittedly it’s still early days but with around half a million registrations to date and no shortage of testimonials, Yuwie looks like the real deal.

2. Blogging

There are two ways to make cash through blogging: either by earning commission from advertising banners placed alongside a blog of your own or by engaging in the (slightly dubious) practice of “sponsored” blogging. An array of third party tools is available in the case of the former option; Google’s AdSense remains one of the more popular solutions. Just establish yourself a decent blog, configure the ads and see what happens. Sponsored blogging on the other hand is an altogether more calculated affair, with specialists such as Blogitive and PayPerPost providing a platform through which companies essentially contract bloggers to post favourable content about their products in exchange for cash. Unethical, granted, though nonetheless undoubtedly fruitful for those subtle enough to get away with it.

3. Message boards

Every message board - both small-time niche operation and gargantuan general interest community alike - relies on posts from its members in order to sustain user interest. Newly-created forums are particularly dependent on regular contributions in order to encourage conversations and attract the registration of new members. This, of course, is where you come in. In exchange for a nominal fee of anywhere between £0.01 and £0.10 per post, message board administrators frequently advertise externally for “ringers” to sign up to their endeavours and get the ball rolling. Popular recruiting grounds include webmaster-talk and Digital Point.

4. Stock photography

If you’ve a keen eye for an impressive frame, or even just some half-decent camera kit at your disposal, selling pictures to any one of the plethora of stock photography agencies scattered across the web represents a sure-fire method of generating an income online. The likes of iStockPhoto and Fotolia offer budding photographers the incentive of earning potentially significant sums for their snaps on a per-download basis in exchange for their other royalty payment rights. Predictably, the most sought-after depictions are of a fairly mundane nature – think three-quarter view angles of pretty women dressed in suits – though equally inevitable is the high demand in some quarters for photographs of an altogether more risqué nature…

5. Surveys

As inglorious a means of making money online as you’re ever likely to find, completing market research surveys for cash is time-consuming, invasive and very, very dull. It also happens to be very effective. Opportunities in this field are virtually endless too, with literally thousands of research groups vying for your time and attention. Perhaps the most well known of these is YouGov, whose methodology involves obtaining responses from an invited group of internet users at prices ranging from £0.50 to £2.00 per survey completed. Registration is free and relatively painless, though if you are planning on going down this route, you would do well to create another email account solely for the purpose of survey completion – your personal details are going to be getting bandied around an awful lot.

6. Games

Believe it or not, it is possible to make money simply by playing computer games. Second Life, one of a range of so-called massively multi-player online games, allows users to both buy in-game currency called Linden dollars (a name derived from its creator, Linden Labs) and later exchange any amount amassed within the game back into real-world funds. Ailin Graef made the headlines in 2006 having claimed that her in-game avatar, Anshe Chung, had generated enough resources to allow her to be classified as a millionaire in reality. Other prospects include Moola, which claims to pay players over five million pounds for the straightforward task of winning thirty of its games in a row. Perhaps tellingly, the grand prize is yet to be claimed.

7. Freelancing

If you have a talent – be it for writing, graphic design or even programming - online freelancing will allow you to exploit it for a handsome profit. Services such as Elance and oDesk advertise outsourced remote working opportunities on behalf of thousands of companies and allow members to sign up to assignments according to their desired criteria. Naturally, there’s a catch - said services also take a cut of up to 15 per cent of your potential earnings. Depending on your skills and availability though, there is a lot of money to be made in this fashion, with the fastest-growing fields - like document translation - paying the best rates.

8. Poker

Likely the most controversial inclusion in this list, the online poker world is awash with sob stories of empty wallets and broken dreams from people of all walks of life who just didn’t know when to quit. If you feel like having a go at making some big bucks through gambling, extreme caution is urged. Quite apart from the fact that players need a fair degree of skill in the game to get anywhere, starting small is crucial – only bet what you can afford to lose with a smile. If you are skilled - and lucky - the potential rewards are vast, with some players regularly earning in excess of £1,000 per day. But, remember, the pitfalls are even greater. Texas Hold ‘Em is by far the most popular variant of the game – get some free practice via MSN Games.

9. Selling

A method as old as the internet itself, hawking wares through virtual auctions and shops provides a quick income boost for many students, enabling unwanted Christmas to be disposed of with ease. The obvious starting points are eBay and Amazon Marketplace , though classifieds websites such as Ad Trader are proving increasingly popular. Those of you looking to secure revenue on a more long-term basis will need to source in-demand products and be able to sell them at a mark-up on the price that you yourself paid. One example is “vintage” clothing – cheap clothes with retro appeal are available in abundance at charity shops and can easily be sold to other fashionable students online at a higher price.

10. Doing something crazy

Most truly spectacular success stories of making money online don’t involve any of the aforementioned routes at all. Instead, they showcase brazen opportunism that flies in the face of all logic and reason. Take Alex Tew’s MillionDollarHomepage from 2005 for instance – a website set up with the sole intention of selling pixels at one US dollar apiece to advertisers in order to fund its proprietor’s university degree. On paper it was a ludicrous concept – of course it was - but a 21 year-old Tew soon found himself a certified millionaire. So too did the founders of Doggles, an internet business devoted to selling goggles… for dogs. The point is that, just as in the “real” world, originality paired with good business acumen may potentially reap far greater rewards than any supposedly tried-and-true method of generating cash that you might care to mention. So be creative.

This article was embedded from http://www.timesonline.co.uk

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MSF more trusted by adding more feature by become partner of Yahoo (so far MSF has been cooperative with google, windows live search and ask).
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