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Auto Responder

What is an Autoresponder?

An autoresponder can be defined as a program that sends out a single automatic reply in response to an email to a specific email address. Many of us have either received an autoresponder message or used one before. Examples are messages like: "I am on vacation" or "I received your email."
Most web hosts offer this type of single-reply autoresponder free in the email accounts that come with their hosting package. The problem with this type of autoresponder is that it is designed to send out only a simple one-message reply to whatever emails it receives. This is often not enough to maintain the continued contact or to deliver the content you want to offer your visitors. Besides, it also lacks some important features needed to do proper follow-ups. For example, it cannot add prospects to a subscriber list and then send them a series of personalized, follow-up messages.

Why Use an Autoresponder?

According to successful internet marketers, good follow-ups with prospects will dramatically increase the number of sales. First time visitors to your site who requested additional information (or free software or ebook) have an obvious interest in your products or services. But the time may be too short for them to make the decision.
However, it is important to know that these people are your real prospects. They are usually more receptive to whatever messages you send them about your products or services. You must therefore capture their contact information including name and email address and enter them into your prospect database for you to begin the follow-up process.

How to Use Your Autoresponder?

Following are the correct ways to do follow-up using your autoresponder:
  1. You must follow up quickly with new prospects by sending them a message reminding them about your products or services.
  2. You must take the initiatives to contact your prospects at regular intervals. Never ignore your prospects or they will go somewhere else.
  3. You must patiently take the time to establish rapport with your prospects by offering them free help and advice.
  4. Address all their concerns by answering their queries promptly and accurately.
  5. You must take time and effort to build the trust and establish value in your products and services.
  6. You must demonstrate your professionalism and the knowledge you have in whatever you do.
  7. You must show to them that you have anticipated their needs and you have whatever they need.
  8. You must convince them that they want to buy from you, and not from your competitors. Demonstrate the value and benefits of your products or services.
  9. Provide your prospect with the assurance they need about your product or services including your warranty if any.
  10. Tell them your product is easy to use or install and offer them free additional help if necessary.
  11. Explain how easy it is to order from your site and how the products or services will be delivered to them.
  12. Constantly remind your prospects about your products or services and invite them to return to your site for more visits.
What You Use Your Autoresponder For?

Never ignore your prospects just because you do not have the time to personally follow-up with them. Use an autoresponder to automate the tasks and to gain continued access to your prospects.

What do you use an Autoresponder for?

Following are some of the common uses of an autoresponder:

1. Collect Email Addresses
An autoresponder can be used to collect email addresses through an online form or directly from incoming emails, and automatically start the follow-up process.

2. Ezine and Newsletter Delivery
An autoresponder can be used to send periodic ezines and newsletters while automatically accepting and removing registrations. You can use an autoresponder to collect email addresses for your ezine which allows you continued access to your subscribers.

3. Free eCourses or Downloads
You can offer free multi-part ecourses or free ebook/software downloads as an incentive for your visitors to leave their email addresses. A great way to increase your site traffic.

4. Email Reminder
You can send follow-up messages to your visitors to remind them of what you sell and what benefits they get.

5. Offer Related Information
Offer your subscribers information closely related to their topic of interest. For example, if they are interested in cars, they are likely to be interested in car accessories as well.

6. Offer Promotional Coupon
You can offer promotional coupons, discount vouchers or other incentives via email for use with your product or service.

7. Soft Selling
You can "soft-sell" to your potential customers by offering freebies and special information.

8. Sales Tool
Use your autoresponder as a sales tool by writing multiple automated email messages to sell your products and services around the clock- 24 hrs a day x 365 days a year!

9. After Sales Service
Follow-Up with your customers after closing a sale to make sure they're happy with what they have purchased. You can also use this technique to inform them of any new products, services or special deals that you have available.

10, Customer's Feedback
You can use an autoresponder as a way of getting customers feedback. You can send them a thankyou message after receiving their feedback.

11. Post Sales Confirmation
If your product is not an instant delivery product or is pricy, use the autoresponder to avoid buyer's remorse.

12. Up-Selling
Entice customers who purchased basic packages from you, to upgrade to ones with more features or facilities, by sending them a series of up-sell messages.

13. Direct Email Advertising
You can use an autoresponder to send out direct email advertising messages- provided you have the permission from the recipients to do so.

14. MLM / Associates Programs
Use the autoresponder in any MLM / Associates program to give your downline members a powerful tool in their sales arsenal.

15. Viral Marketing
Use your autoresponder as a viral marketing sales tool. Utilize the ability to give away autoresponder accounts to supercharge your income stream.

16. Motivational Messages
Send a series of motivational messages to people in your sales organization with the autoresponder.

17. Frequently Asked Questions
Instead of answering the same customer questions by email, publish a "Frequently Asked Questions" in autoresponder format to save time and effort.

18. Download Back Issues of Ezine
Let your subscribers download back issues of your ezine using autoresponder.

19. Other uses and applications.
There are hundreds of possible uses of an autoresponder. The list is only limited by your own creativity. So the possibilities are endless.

2 comments:
gravatar
NAZA said...
July 4, 2008 at 12:06 AM  

NICE BLOG AND GOOD INFO FOR ME A NEW BLOGGER.

TQ

NAZA

http://x-naza.blogspot.com

gravatar
JoVie said...
July 4, 2008 at 10:06 AM  

hai.. I really need this information..and I've got it from Your post..

It's really good posting

Thanks for sahring...

cheers ;)

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